Anyone visiting their favourite trade publications, news sites online or flicking through the pages of the latest industry publications cannot fail to have noticed the number of column inches devoted to Cloud Computing. But what exactly is it and why should UPS providers, resellers and customers pay attention to the cloud?
In this blog post, I offer a few of my own insights:
Firstly, what is cloud computing?
Traditionally, companies have developed, hosted and supported software applications and had computer systems onsite. Employing software such as Microsoft’s platform and Office applications entailed purchasing several hundred licences (depending upon the number of employees using the software) and installing it on each PC or usable device. It worked but created headaches every time a major upgrade was required and managing, administratively, security patches and bug fixes was problematic and a drain on resources. Along came Client Server computing, in which a central server became the overall hub of software applications which users accessed through what became known as thin clients. Thin because they held few (if any) software application of their own, their primary purpose was to enable access to the central server and then utilisation facilities (keyboard and mouse) in order to use the software held on it.
As companies have grown, data storage and retrieval have also become costly to manage in-house. Cloud Computing delivers computing as a service, which is then paid for by customers on a per-use basis, much like a utility.
Cloud Computing provides software applications, computation, data access, management and storage facilities to businesses and users without them even knowing the location or any other details of the actual computer infrastructure that is providing the service. The applications they use could be running on a server in Brazil, while their data could be stored in a data centre in Switzerland. Users access software applications using web interfaces or mobile apps. Popular social media sites and services such as Facebook and Twitter are all examples of Cloud-based services.
The advantages to end user businesses, particularly large commercial operations, is that cloud computing enables them to cut costs considerably in terms of computer resources. New software applications can be up and running within days rather than months (or years of development as has been the case historically). Manageability of computer resources is also easier and less costly, maintenance requirements are reduced and IT resources can be adjusted and expanded to meet fluctuating or unpredictable business demand easily.
As a concept, cloud computing has been around since the 1960s but as a commercial service, it is still in its infancy, although attracting much interest. Data Corporation in 2009 predicted that interest in cloud services would rise at an annual compound rate of 26% between 2009 and 2013. Forrester Research in 2010 indicated that cloud would appeal primarily to SME businesses (Small to Medium Enterprises) with 51% planning to pursue cloud infrastructure services.
So, what does Cloud computing mean for the UPS industry?
With fewer businesses deploying their own computer services and turning to the cloud, UPS providers and installers could see a downturn in business from customers other than data centres. But this would be offset by the upturn in business from the IT sector – growth in data centre business for many power protections companies has quadrupled in the past five years.
But rather than a downturn or upturn in business, I think the primary difference cloud is making to the UPS industry is in the actual equipment and products that are being demanded by the market. We are still seeing calls for the large-scale and industrial-type UPS products like Riello UPS’s Master MPS but from high-end data centre customers. Commercial operations that are not necessarily IT businesses but that rely on computer systems to run are demanding energy efficient and flexible power protection systems that can be right-sized for today but easily expanded in the future (modular UPS like Riello UPS’s Multi Guard) and that offer a variety of operating modes, greater efficiency and lower lifetime costs. Whether they turn to the cloud or not, these businesses still need (even if it’s only basic) some form of computer system and network to enable employees and user to access cloud applications using whatever device (PC, Laptop, Smartphone, Tablet) they have. The type of UPS they need may be changing because of the influence of the cloud but not their need for power protection. If anything, greater reliance on electronic equipment and communications in business will continue to drive up the need for power protection.
Power Protection Reseller and the Cloud
Power protection resellers could do worse than get themselves ‘genned up’ on cloud computing and develop cloud-specific product offerings and service packages, segmented for different markets. Better still, if they are already a specialist in a particular segment such as education, retail, local authority, they can help customers turn to the cloud by offering industry-specific advice and solutions.
Installers and the cloud
Power protection installers, too, need to be aware of the technical aspects of cloud computing such as service and deployment models, platforms, architecture, security issues and standards that will influence power protection installations and the type, topology and size of UPS products that will be installed.
Power Protection Customers and the cloud
It’s very easy to get excited about potential cost savings, better utilisation of IT resources, greater efficiency overall and achieving environmental ambitions but before leaping to the cloud, customers should consider what effect the move will have on energy use and the need for power protection. It may be that turning to the cloud will render existing UPS systems redundant, in which case re-deploying them elsewhere in the business or trading them in for newer, more efficient and flexible solutions could be the answer. It may also be that the cloud increases your need for power protection by enabling you to offer computer access and cloud-based service and applications to a far greater number of users – or even customers – and in so doing uptime and availability becomes even more critical. For smaller businesses utilising the economies of scale that cloud offers, this could be their first foray into needing to consider power protection.
Whatever stage you are with it, and no matter which point of view you approach it from, cloud is coming and it will have a profound (if at times hair-raising) influence on the way computing is done in the future. Confident early adopters can be the trailblazers, setting the agenda, while the more cautious sit back and observe issues getting ironed out.
At Riello UPS we have been gearing up for the cloud for some time and developing the kind of products and solutions that will take customers to the next stage while ensuring a continuous source of clean power. Some of our next generation, cloud-friendly products for large and small organisations include flywheel UPS, modular and eco UPS and high-end data centre solutions for data centres.