Energy Efficiency Standard Needed in UK
Tuesday, November 20th, 2007
I’ve been reading about Energy Star, a joint labeling initiative by the U.S. Environmental Protection Agency (EPA) and the Department of Energy and I wondered if such a system would catch on in the UK? Energy Star is a voluntary labeling program designed to identify and promote energy-efficient products. In 1992, the EPA introduced it and computers and monitors were the first products to be labeled. Over the past decade, it has been a driving force behind the more widespread use of such technological innovations as LED traffic lights, efficient fluorescent lighting, power management systems for office equipment, and low standby energy use. Is energy-efficiency enough of an initiative to influence purchasing decisions on computer equipment? To date it would seem not with processing power more likely to be the top criterion and energy-efficiency somewhere near the bottom. However, experts are now saying that the lifetime cost of running high-end computer equipment may equate to as much as five times its capital cost. With our UPS products, we ensure energy-efficiency is top of the list. The Energy Saving Trust (funded by the UK Government) developed a scheme for household white goods, which has been embraced by manufacturers as a marketing and sales tool. But what really makes consumers and business managers take notice, it would seem, is money. The reason why the Energy Star initiative is so successful is because it enables purchasers to apply for rebates on their capital purchases and energy bills. Results are already adding up. Americans, with the help of Energy Star, saved enough energy in 2006 alone to avoid greenhouse gas emissions equivalent to those of 25 million cars — all while saving $14 billion on their utility bills.

